Editorial: Clean sheet marketing

Mark Zweig lists five questions you need to ask before tackling your next opportunity. Attention all readers in the A/E/P business – you have got to make some BIG changes to the way you’re marketing and selling! It’s time for “clean sheet marketing!” By “clean sheet marketing” I’m talking about looking at every single project [...]

Editorial: Be more effective now

The year is half over, so here’s eight things you can do now to improve performance, Mark Zweig writes. Time’s a-wastin’. The year is now approaching halfway (time flies, doesn’t it?). You cannot keep rationalizing away poor performance and plan to make it up later in the year. At some point, there isn’t enough “year” [...]

From the Chairman: Aspire/inspire

These are the two core words that define how and what people lead. I’ve spent a great deal of time thinking and learning about leadership. Endless books have been written about leadership and I’ve pursued them with a keen interest. I can spend all day talking about leadership – in fact I did exactly that [...]

PM Perspectives: A method to the madness

But let’s just be clear – no one really enjoys working in a maddening environment. I was working with an engineering firm two weeks ago and we were discussing ways to improve operations. They had a spurt of growth recently, were projecting continued success, but weren’t equipped internally to handle that pace. One of our [...]

Editorial: The great meeting drain

Stop holding so many of them and get back to work, Mark Zweig writes. We’ve got a HUGE problem in the A/E/P and environmental business. And it’s one we can solve easily. I’m talking about meetings. Meetings are one of the biggest time-wasting activities people working in A/E firms engage in. It seems to me [...]

Editorial: Cars, cars, cars

This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 1001 Originally published 4/1/2013 The long love affair between design firm leaders and cars continues, Mark Zweig writes. We were doing an in-house seminar a couple weeks ago for a really great planning and architecture firm on the East Coast. One of the [...]

Editorial: Self-deceiving numbers

This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 999 Originally published 3/18/2013 If you have rosy outlooks on profitability, marketing, proposals, and backlogs it’s time to clean up your numbers. A/E/P and environmental firms are usually owned and run by really nice people. Problem is, sometimes they tend to be overly [...]

Editorial: It’s all about people!

This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 998 Originally published 3/11/2013 Three lessons the design industry can learn from a successful auto dealership. I feel fortunate to be a consultant to the design industry and entrepreneurship professor. I get to meet many cool people – and see success in places [...]