Editorial: The relentless pursuit of…?

Find out what you should be really pursuing and go for it. Mark Zweig predicts success. Some years ago, Toyota’s Lexus brand promoted itself through the slogan, “Lexus: The relentless pursuit of perfection.” That decision catapulted the already upmarket brand to the stratosphere with its association to quality, luxury, and performance. Anyone who has owned [...]

ZweigWhite Unveils New Corporate Name and Logo

Modernizing corporate identity part of plan for growth FAYETTEVILLE—October 1, 2014—ZweigWhite has introduced a new corporate name and logo which reinforces its commitment to growth through an investment in new products and services as well as delivery methods. The company has changed its name to the Zweig Group and developed a new logo that reflects [...]

2014 Marketing Excellence Awards: Wolftracks

Portfolio: Mascot delivers the good news Internal newsletter modeled after internal mascot an award-winning success. By Christina Zweig Contributing editor ECS Carolinas, LLP (Chantilly, VA), placed first in the Internal Marketing Category of Zweig Group’s 2014 Marketing Excellence Awards with their fierce, wolf-inspired, quarterly internal newsletter. The award-winning campaign has helped the firm better connect with [...]

Search Savvy: Defining culture

Is personality a window to culture when interviewing candidates? It’s amazing how often the word “culture” is used in the recruiting process. More often than not, a candidate’s fit with, or should I say into, the culture of the hiring organization is ranked right up there with desired experience when discussing the optimal person for [...]