ZweigWhite Unveils New Corporate Name and Logo

Modernizing corporate identity part of plan for growth FAYETTEVILLE—October 1, 2014—ZweigWhite has introduced a new corporate name and logo which reinforces its commitment to growth through an investment in new products and services as well as delivery methods. The company has changed its name to the Zweig Group and developed a new logo that reflects [...]

2014 Marketing Excellence Awards: Wolftracks

Portfolio: Mascot delivers the good news Internal newsletter modeled after internal mascot an award-winning success. By Christina Zweig Contributing editor ECS Carolinas, LLP (Chantilly, VA), placed first in the Internal Marketing Category of Zweig Group’s 2014 Marketing Excellence Awards with their fierce, wolf-inspired, quarterly internal newsletter. The award-winning campaign has helped the firm better connect with [...]

Search Savvy: Defining culture

Is personality a window to culture when interviewing candidates? It’s amazing how often the word “culture” is used in the recruiting process. More often than not, a candidate’s fit with, or should I say into, the culture of the hiring organization is ranked right up there with desired experience when discussing the optimal person for [...]

Search Savvy: Jobs postings are ads

And since they are, follow these eight tips to improve their effectiveness. What is a job posting? C’mon, think about it. It’s simply an advertisement. Aren’t you advertising an opening that you want to fill? And like any advertisement, you must catch the eye of the consumer. Peak their interest. Instill a call to action. [...]

From the Chairman: Building your brand

Recruiting may not be immediately seen as a great branding tool, but it is. I’ll bet you never imagined your recruiting process could be an important brand-building tool for your firm. How can that be? Here’s how I see it: If you’re recruiting opportunistically (i.e., I need to hire someone to fulfill a role… right [...]

Editorial: Titles

Five thoughts from Mark Zweig about titles and how they are often dished out without much consideration. Title proliferation in the A/E/P business is alive and well. While intentions may be good – to keep people happy, grant “promotions,” etc. – the more titles you have, the unhappier people will be with whatever their title [...]

Brand Building: The common isolation of marketing

Make your company stronger by involving marketing folks in the sales process. I recently attended a SMPS “Spring Training” one day seminar in Oklahoma. The first speaker, Carolyn Ferguson, asked several probing questions about developing interviews. She asked how many of the attendees had ever been to an interview. Affirmative answers were absurdly low, especially [...]

Editorial: Helping your people succeed?

Coach your staff on the small things that make all the difference and follow these four tips from Mark Zweig. So much of one’s success in the architecture, engineering, planning or environmental business has nothing to do with one’s technical, design, or computer skills. Don’t get me wrong – before you fire off an angry [...]