Editorial: Keys to success in 2015

Build a better, more sustainable company with these suggestions from Mark Zweig. 2015 is shaping up to be a FANTASTIC year for firms in this business. It’s really fun to see how many firms are doing exceedingly well in terms of growth, profits, and backlog, and to observe the renewed optimism and sense of possibility […]

Brand Building: Build a competitive marketing department

Using industry benchmarks can help invest with confidence. Have asked yourself how many marketing staff members your firm should really have? Firm leaders often ask us this because they are constantly hearing how they should be investing more in marketing. Say the words “marketing investment” and many things can come to mind: Marketing staff, computers, […]

From the Chairman: Offer program management services?

Design firms may have a niche to fill in this area. After all, you can do it better than a dispassionate program manager. Architects and engineers have long complained about their relationships with program managers. “They challenge us on our fees. They don’t understand the value we provide. As owners’ representatives, they don’t do very […]

Editorial: The relentless pursuit of…?

Find out what you should be really pursuing and go for it. Mark Zweig predicts success. Some years ago, Toyota’s Lexus brand promoted itself through the slogan, “Lexus: The relentless pursuit of perfection.” That decision catapulted the already upmarket brand to the stratosphere with its association to quality, luxury, and performance. Anyone who has owned […]

ZweigWhite Unveils New Corporate Name and Logo

Modernizing corporate identity part of plan for growth FAYETTEVILLE—October 1, 2014—ZweigWhite has introduced a new corporate name and logo which reinforces its commitment to growth through an investment in new products and services as well as delivery methods. The company has changed its name to the Zweig Group and developed a new logo that reflects […]

2014 Marketing Excellence Awards: Wolftracks

Portfolio: Mascot delivers the good news Internal newsletter modeled after internal mascot an award-winning success. By Christina Zweig Contributing editor ECS Carolinas, LLP (Chantilly, VA), placed first in the Internal Marketing Category of Zweig Group’s 2014 Marketing Excellence Awards with their fierce, wolf-inspired, quarterly internal newsletter. The award-winning campaign has helped the firm better connect with […]