Brand Building: Do you really have a marketing department?

Distinguishing between marketing and sales offers a true perspective of investment. We have a problem in this industry. Many of us have a simple-minded perspective of “marketing.” For many firms, the marketing department is a group of people who spend most of their time responding to proposals and presentations. If that describes you, I have [...]

Zweig Group is collecting responses for an important survey about leaders in the design industry

Zweig Group is looking for A/E/P and environmental firm presidents, CEOs, partners, principals, associates, or owners to respond to a short survey.  Survey participants are eligible for significant discounts on published survey products. Zweig Group produces eighteen different surveys every year on topics relevant to every area of business in the architecture, engineering, and environmental [...]

Marketing Excellence Awards: “We make buildings work”

Expert message Barton Associates (York, PA), a 57-person MEP engineering firm, created a marketing campaign to target their two niche markets: education and healthcare. The campaign took home fourth place in Zweig Group’s Marketing Excellence Awards in the Integrated Marketing category. Barton set out to reach high level decision makers in the higher education, healthcare and [...]

Marketing Excellence Award Winner: A gingerbread video project

The holidays are a great time for fun and creative marketing pieces. Taking home second place in Zweig Group’s 2014 Marketing Excellence Awards in the Online Marketing Category, Clark Patterson Lee (Rochester, NY), a 220-person multidisciplinary firm, combined the traditions of making gingerbread houses and sending holiday cards into a sweet marketing piece that spread holiday cheer [...]

Editorial: I love this business!

An ode to the A/E profession, from Mark Zweig. Being in the construction and development business through Mark Zweig, Inc., and getting exposure to many other businesses and industries as a professor teaching entrepreneurship at the University of Arkansas, I have gained a whole new appreciation for the A/E and environmental consulting business. I love [...]

Editorial: Keys to success in 2015

Build a better, more sustainable company with these suggestions from Mark Zweig. 2015 is shaping up to be a FANTASTIC year for firms in this business. It’s really fun to see how many firms are doing exceedingly well in terms of growth, profits, and backlog, and to observe the renewed optimism and sense of possibility [...]

Brand Building: Build a competitive marketing department

Using industry benchmarks can help invest with confidence. Have asked yourself how many marketing staff members your firm should really have? Firm leaders often ask us this because they are constantly hearing how they should be investing more in marketing. Say the words “marketing investment” and many things can come to mind: Marketing staff, computers, [...]

From the Chairman: Offer program management services?

Design firms may have a niche to fill in this area. After all, you can do it better than a dispassionate program manager. Architects and engineers have long complained about their relationships with program managers. “They challenge us on our fees. They don’t understand the value we provide. As owners’ representatives, they don’t do very [...]