Editorial: The real purpose of marketing

Four suggestions from Mark Zweig that will result in more work than you can handle. It’s interesting to me to see how many architects, engineers, planners and environmental consultants really don’t understand marketing. Many either see it as something that you have to do “just to keep up” with other firms orsomething that’s pretty much a [...]

Zweig Group announces brand new seminar for aspiring project managers

Zweig Group has launched an all new seminar series titled “Becoming a Better Project Manager,” targeted at new and aspiring project managers in the architecture, engineering, planning, and environmental consulting industry. The course is presented by Howard Birnberg, president of Birnberg & Associates, a management consulting and association management firm.  Birnberg is one of the [...]

Editorial: Entrepreneurial thinking

Show paints difference between risk-takers and everyone else. Mark Zweig shares some additional food for thought. Watching “Shark Tank” episodes back-to-back last night was a great case study in the differences between entrepreneurs and most other businesspeople. It really got me thinking of entrepreneurs versus managers in the AEC business. If you’ve never watched the [...]

Why should you enter the Marketing Excellence Awards?

Debating entering Zweig Group’s 2015 Marketing Excellence Awards? Here’s a few reasons why you should enter this year: 1) Double your marketing efforts. The Marketing Excellence Award winners get a lot of attention: The list of winners is published in The Zweig Letter, Zweig Group’s weekly management publication.   Individual entries will be highlighted throughout the [...]

Editorial: HR in 2015

Are you getting all you need from HR today? Three suggestions from Mark Zweig. Human resources management often gets a bad rap. That isn’t without cause. In my experience, too many HR managers forget whose side they are on. They often are in the job because they “like people.” They can often be easily seduced [...]

2014 Marketing Excellence Awards: Anniversary Campaign

FINLEY (Tallahassee, FL), celebrated their 10-year anniversary in a campaign that landed them the fourth place in Zweig Group’s Marketing Excellence Awards in the Special Event category. Craig Finley, Jr., president and founder, and Ann Schiola, marketing director of the 20-person engineering firm, worked together to develop the campaign. The firm integrated an anniversary message into [...]

Fairmont Copley Plaza Hotel in Boston announced as the location for Zweig Group’s 2015 Hot Firm and A/E Industry Awards Conference

FAYETTEVILLE, Ark. (February 5, 2015) – Zweig Group announces the Fairmont Copley Plaza Hotel in Boston as the venue for the 2015 Hot Firm and A/E Industry Awards Conference held on September 3-4, 2015.  As the industry’s largest and most comprehensive business conference for leaders and aspiring leaders of AEC firms in the U.S, the [...]

Client Focus is a must

(The following is an excerpt from the book Successful Project Management for A/E/P and Environmental Consulting Firms, by Ernest Burden) Client service. Client-focused. Client-driven. Client-centered. Every A/E/P and environmental consulting firm includes these words in their mission statement, promotional literature, or proposals and presentations. It’s a well-established industry belief that clients pay as much attention to the [...]

Change really is good!

Zweig Group’s #1 priority is to make sure we have the best, most up-to-date, and most useful information and products. With this in mind, we decided to update our surveys and offer our clients a better incentive to participate –after all, our products are dependent upon members of the AEC community sharing their viewpoints, experiences, [...]